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Do you want to open a franchise with Chornomorka restaurant?
Then we invite you to familiarize yourself with how it works for us. More than 40 franchise partners have already gone this way with us, so our algorithm is stable, but always flexible, because we know how to adapt to the waves and even storms of today.
01
“CHORNOMORKA” -
ALWAYS WITH A CATCH
or how not to make a mistake when choosing a franchise
Of course, there are many fish in the sea, and there are many franchises in the restaurant business. Before a prospective franchisee makes a decision, we always advise them to consider all options: put a palm to their forehead and look out over the space to the horizon. However, we would like to note that usually a Chornomorka fish restaurant makes an operating profit from the first month of operation, and you can expect a return on investment in 3 years.
But there are records as well.For example, one of our restaurants paid off in 10 months. Why? Because people know and love Chornomorka. Our food is delicious because the fish is always fresh, thanks to direct deliveries from Ukraine, Bulgaria, Turkey, and France. We are hospitable, and another proof of this is that we are already open in 5 countries and are currently negotiating active geographical expansion.
02
WE AGREE
ON THE BEACH
or who becomes our partners
Our franchise partners are often our loyal guests, because they are the ones who feel all our advantages best. Our suppliers and, surprisingly, our competitors often join us. Among those who decide to become franchisees, there are many newcomers to the restaurant business who have long dreamed of not only eating delicious food but also feeding from the heart.
There are also many experienced restaurateurs looking for an effective format. We are constantly approached by reputable investors who want to invest in a proven project and receive a stable passive income. All these people are very different. Therefore, we negotiate the contract with each partner individually and in detail. Our terms are as flexible as an eel and as balanced as a catfish.
03
HOW AND HOW MUCH YOU DECIDE TO ROW IS UP TO YOU
or how we share
the responsibility
Imagine you have two oars. You can give us one or at least both of them. And we will set off side by side to meet success, accompanied by the joyful cries of seagulls. We will definitely agree on how much effort each of us will put in.
Chornomorka has several popular franchise options. But there are three basic ones.
You become our franchisee, run the establishment yourself, and we help with marketing and management.
You act as an investor, and our management company will do everything for you and report on your profits.
We open the establishment and set up all the processes, and after 6 months, when everything is working well, we hand it over to you.
or how we share theresponsibility
Imagine you have two oars. You can give us one or at least both of them. And we will set off side by side to meet success, accompanied by the joyful cries of seagulls. We will definitely agree on how much effort each of us will put in.
Chornomorka has several popular franchise options. But there are three basic ones.
You become our franchisee, run the establishment yourself, and we help with marketing and management.
You act as an investor, and our management company will do everything for you and report on your profits.
We open the establishment and set up all the processes, and after 6 months, when everything is working well, we hand it over to you.
04
WE SPREAD THE NETWORK AS IT
SHOULD BE
or what we provide under franchise terms
We won't catch anything if we spread the net incorrectly. “Perhaps Chornomorka knows how to develop fish restaurants better than anyone else in Ukraine. After all, there is a lot of specificity here, and no one wants to be left alone with tail and scales.
So, we will help franchisees to choose the premises and purchase equipment and furniture.
Of course, we will give recommendations on interior design.
Then we will hire and train the staff.
We will provide you with a staffing table, as well as accounting and reporting methods.
Advertising and marketing will also be mostly our responsibility.
05
IF FISH COULD TALK, THEY WOULD REPEAT:
Location!
or how we choose a location
or how we choose a location
Even a person who has never been to a restaurant knows that the most important thing in this business is location, location, and location again. It is so important that we talk about it separately. The Chornomorka team has specially trained specialists who do just that. They explore different premises in your city because they know exactly where the bite will be.
They will conduct a thorough technical inspection at the site. They will also help negotiate with the landlord. We always take into account the existence of other Chornomorka franchises nearby. We really don't like it when fish eat each other. That's why we used to turn down potential partners. So we apologize for this in advance.
06
WE ARE IN THE SAME BOAT
or how we launch a franchise
Perhaps it's time to talk about our main principle. We are always there for our partners at the moment of launch. Only those who have never done it themselves can think that making a perfect forshmak or divinely roasting a mullet is easy.
When a new restaurant opens, our chef comes there. He cooks together with the chefs until each crucian carp consistently has a flawless golden skin and the cutlets have no hint of bone. The chef will be accompanied by HR specialists. Believe me, each of the waiters will begin to understand fish as if they had been sailing on a trawler for half their lives.
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07
CONSTANTLY CHECKING THE TACKLE
or how we monitor the quality level
We have a very sensitive float. Sometimes we are too picky about the level of quality in each individual Chornomorka restaurant. There were even isolated cases when we revoked a franchise. To prevent this from happening, we constantly monitor all compliance indicators.
We regularly test the staff of all our restaurants.
We shamelessly resort to the practice of a secret visitor to learn more about everything from the inside.
Finally, we have state-of-the-art software that allows us and our franchise partners to see all the key figures in real time.
Our managers are always in touch.
08
ALL PLACES ARE FISHY WHEN THERE IS MARKETING
or how we make sure you always have visitors
or how we make sure you always have visitors
Marketing starts with products. We are constantly developing new dishes and recipes. We are overwhelmed with gastronomic ideas. But our special passion is to tell you how great we are in advertising in a bright, relaxed and uncomplicated way.
Some people think our creativity is crazy. It is enough to look only at our social networks. Right now you can click here or here. And, we think, your last doubts will be drowned in an ocean of enthusiasm — we will make sure that people are always looking for the nearest Black Sea.
09
WHAT IF THERE IS A STORM?
or what happens if something goes wrong
or what happens if something goes wrong
Isn't it a storm right now? But we always work successfully and profitably. Not only do we earn money ourselves, but we also help others to earn money, both contractors and employees. “Chornomorka has demonstrated extraordinary resilience in the waves of crises. Even when lockdowns were strangling restaurateurs, we managed to cope: we set up delivery and, believe it or not, attracted waiters online.
By the way, all of our restaurants are currently full. But if you decide to go out of business for any reason, we will be a little sad and most likely offer to buy your stake from you on favorable terms.
10
OUR LIGHTHOUSE
Who is at the helm Сhornomorka
Olga Kopylova worked her way up from waitress to restaurant manager, and this experience has imprinted the first golden rule: “A satisfied guest always comes back.”
Once a classmate sent some fresh fish from the Crimea for sale, which was immediately sold out, followed by a second delivery, a third, and so the Chornomorka company was born, which became a major supplier of fresh fish to supermarkets and restaurants - the second golden rule was born here: “Always fresh fish is the key to long-term relationships.”
The first establishments worked out the format and all the shortcomings, and then investors started coming in who wanted to open Chornomorka in their cities - that's how the franchise was born and Chornomorka became an all-Ukrainian chain.
With the outbreak of a full-scale war, Olha dives into the unknown again and sets her sights on entering European markets. The ability to keep the punch and change quickly helped to set records here as well. In the first 2 years, Chornomorka successfully operates in Poland, Romania, Slovakia and Moldova, and 2 more countries will be announced later. The third golden rule of our company is
“There will always be changes - you need to be able to adapt quickly and be very flexible if you want to win in the long run.”
The first establishments worked out the format and all the shortcomings, and then investors started coming in who wanted to open Chornomorka in their cities - that's how the franchise was born and Chornomorka became an all-Ukrainian chain.
With the outbreak of a full-scale war, Olha dives into the unknown again and sets her sights on entering European markets. The ability to keep the punch and change quickly helped to set records here as well. In the first 2 years, Chornomorka successfully operates in Poland, Romania, Slovakia and Moldova, and 2 more countries will be announced later. The third golden rule of our company is
“There will always be changes - you need to be able to adapt quickly and be very flexible if you want to win in the long run.”
what is our catch for today:
Our achievements are well above the waterline!
“Chornomorka is a chain of affordable restaurants that attracts a million guests every year. We already have more than 50 restaurants in our squadron. And we are constantly expanding our geographical reach.
Now that you know how it all works, let's take a look at our menu:
Starting investment from Є200 000
Return on investment – 15%
Return on investment – 17 months
Czarnomorka
Starting investment from Є350 000
Yield – 15%
Return on investment – 29 months
It looks delicious
but I want to discuss everything in more detail, to see all the graphs and tables
Of course, we have detailed presentations on each format, but it's time for us to meet you
Or better yet, fill out our dating questionnaire
